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Salesforce Build and Analyze Customer Journeys using Marketing Cloud Sample Questions (Q138-Q143):

NEW QUESTION # 138
Northern Trail Outfitters (NTO) has a small catalog of items featured in company emails. The NTO marketing team manages what images, copy, suggested items, and call-to-action are used with each item in this catalog within a database. This data is saved into a data extension in Marketing Cloud and then called into the emails dynamically.
Each time a change is made to the content, a new, updated file is dropped on NTO's SFTP. A proof email is then sent to business stakeholders for final approval.
Using Automation Studio, how can NTO ensure that the catalog stays up-to-date?

A. Create an API-driven process to put the data directly into the data extension when any data is changed.
B. Create a scheduled automation that runs every 15 minutes to import the file multiple times a day.
C. Create a scheduled automation to import the file, and send proof emails each morning when changes were detected.
D. Create a file drop automation to import the file when placed on the specified directory on the Enhanced SFTP.

Answer: D

NEW QUESTION # 139
A subscriber received a purchase confirmation email from Northern Trail Outfitters which did not contain a way to opt out.
What can be inferred about this email?

A. The subscriber can reply with 'opt out" in the email body to be removed.
B. The subscriber can mark the email to signify it is spam.
C. The email is transactional and not required to contain an opt-out link.
D. The email is commercial and not required to contain an opt-out link.

Answer: C

NEW QUESTION # 140
Which Classic content tool mirrors the logic used by spam-filtering software to identify words, phrases, and patterns that are likely to trigger filters and then recommends a resolution to each identified problem in an email? Choose one answer.

A. Inbox Preview
B. Content Builder
C. Content Detective
D. Triggered Send

Answer: C

Explanation:
https://help.salesforce.com/articleView?id=mc_es_content_detective.htm&type=5

NEW QUESTION # 141
How do you add a contact in contact builder?
Choose 2

A. Import to All Subscribers List
B. Import to MyLists
C. Import to DE
D. Add manually to All Subscribers

Answer: B,C

NEW QUESTION # 142
A marketer for Northern Trail Outfitters needs to automatically refresh a filtered data extension prior to sending a daily email.
What would a marketer do to automatically refresh a filtered data extension on a scheduled basis?

A. Activate Journey Builder to refresh the data extension.
B. Configure the Send Activity to automate the refresh.
C. Use a Filter Activity in Automation Studio.

Answer: C

NEW QUESTION # 143
......

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