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Salesforce Marketing Cloud Connect Essentials Sample Questions (Q18-Q23):
NEW QUESTION # 18
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. Population
- B. One-to-One Relationship
- C. Many-to-Many Relationship
- D. One-to-Many Relationship
Answer: B
NEW QUESTION # 19
The customer has the following requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from MC
* Output files must meet the specific requirements for the data warehouse
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Query activity to pull data view information -> Extract activity of data extension -> Transfer activity
- B. Extract activity of data view tables -> Query activity to create the required file -> Transfer activity
- C. Extract activity of tracking extracts that combines data into required file -> Transfer activity
- D. Report activity that generates recent send summary report -> Report delivered directly to FTP
Answer: C
NEW QUESTION # 20
Northern Trail Outfitters wants to encourage customers who made a purchase on their website without leaving a review to come back and review their purchase. They want to use Journey Builder to automatically inject contacts who meet these criteria into a Journey.
What product should be recommended?
- A. Web Analytics Connector
- B. Google Analytics 360
- C. Data Studio
- D. Audience Studio
Answer: C
NEW QUESTION # 21
Northern Trail Outfitters has created child business units (BU) for their different regional offices. They want to limit subscriber records by BU, so users who are assigned to a BU can only view and send to Subscriber records in their region. A Profile Attribute named 'Region' associates a subscriber to a geographical region.
How could they ensure subscribers with a matching 'Region' Profile Attribute value are available in each BU?
- A. Open the the Profile Attribute Properties for the Region' Profile Attribute and select the 'Filter Subscribers by Attribute' option.
- B. Select 'Define Subscriber Filter' for each BU on the BU Setup page and configure a condition to match the corresponding Profile Attribute.
- C. Create a measure for each corresponding 'Region' Profile Attribute and include the measure in a Filtered Data Extension for each BU.
- D. Create a list in each BU and add subscribers with a matching Region to the list.
Answer: B
NEW QUESTION # 22
A real estate agency wants to send out a biweekly newsletter with the list of properties for all new contacts added to a newsletter campaign in their Salesforce CRM. The journey consists of an initial message with property listings and a follow up to those who have engaged with the content.
The rules around which properties are matched to the contact depend on agent assigned as a contact owner, other agents who might have interacted with the contact, and contact's property interest. The data model has a relationship between contact > person account > real estate agent > property objects and all of those are available in CRM as well as synchronized to Marketing Cloud.
What solution should be recommended for execution efficiency?
- A. Use send from Salesforce CRM and Salesforce report to prepare personalization data.
- B. Use Salesforce Data Event to initiate journey and scripting within emails for personalization logic.
- C. Use Automation Studio to prepare personalization data and initiate journey.
- D. Use Automation Studio and Salesforce sends with campaign as an audience.
Answer: C
NEW QUESTION # 23
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