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Adobe Marketo Engage Architect Master Sample Questions (Q85-Q90):
NEW QUESTION # 85
Who is typically responsible for approving the overall scope of a Marketo Engage project?
- A. Marketing Manager
- B. IT Administrator
- C. Campaign Specialist
- D. Project Sponsor
Answer: D
NEW QUESTION # 86
When implementing a modified process in Adobe Marketo Engage, what are the key considerations for assessing its impact on marketing operations, implementing effective change management strategies, and ensuring proper enablement for users to adapt to the updated workflows?
- A. Ignore impact assessment, implement changes without informing stakeholders, and assume users will naturally adapt without any enablement measures
- B. Conduct basic discovery workshops, implement changes without informing stakeholders, and assume users will effortlessly adapt without any need for enablement or communication
- C. Concentrate on the impact assessment, email changes to stakeholders, and provide multiple training sessions
- D. Assess the impact on key metrics, hold a meeting to communicate changes to stakeholders, and conduct comprehensive training sessions
Answer: D
NEW QUESTION # 87
Unicorn and their Adobe Marketo Engage Architect want to update their current scoring for web-based behaviors. One area that is highlighted for changes are the forms. The goal is to avoid using one form score, and instead use 3 score values, depending on whether the form is low (+3), medium (+7), or high value (+15).
What is the most scalable way to build these changes?
- A. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score values into the 'Change Data Value' flow step, then switch on
- B. Update the hidden Behavioral Score fields in each form to have the appropriate score values for the value of the form Make sure this triggers a Score field update as well
- C. Build Smart Campaigns that trigger based on the appropriate form into the Scoring Program Add the appropriate score value 'My Tokens' into the 'Change Score' flow step, then switch on
- D. Update the hidden Behavioral Score fields in each form to have the appropriate 'My Token' score for the value of the form Make sure this triggers a Score field update as well
Answer: C
NEW QUESTION # 88
Which types of data integrations are supported in Marketo? (Choose two)
- A. Predictive analytics integrations
- B. Batch-based CRM syncs
- C. API-based real-time integrations
- D. Manual lead imports via CSV
Answer: B,C
NEW QUESTION # 89
A company has invested a significant amount of money on a new marketing initiative to incentivize B2B buyers. The CMO wants to measure if the new initiative is effectively motivating people stuck in mid-funnel. The Marketo instance was built with a Center of Excellence, a Revenue Cycle Model, and has a Workspace containing Operational Campaigns.
How would a Marketo practitioner compare the volume and velocity of people moving in the funnel to last year's volume and velocity?
- A. Create a People Performance Report and add Opportunity Metrics to measure success
- B. Create an operational Smart List for each stage of the funnel and export to a dashboard
- C. Create a Program Performance Report to calculate success and new people acquired by the program
- D. Create a Success Path Analyzer report and compare data from different timeframes
Answer: D
NEW QUESTION # 90
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