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Salesforce Marketing-Cloud-Email-Specialist Exam is a certification program designed for professionals who want to demonstrate their expertise in email marketing using Salesforce Marketing Cloud. Marketing-Cloud-Email-Specialist exam is intended for individuals who have experience in creating and managing email campaigns, designing email templates, and personalizing email content in Salesforce Marketing Cloud.

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Salesforce Certified Marketing Cloud Email Specialist Sample Questions (Q153-Q158):

NEW QUESTION # 153
What 3 options are available to create a template in the marketing cloud? (Choose 3)

A. Content Builder
B. Mobile Template Editor
C. Template Editor
D. Paste HTML

Answer: A,C,D

NEW QUESTION # 154
A marketer wants to use personalization strings to create individualized content for an upcoming send. What would the marketer need to know to understand how to use personalization strings? (Choose 3)

A. Personalization strings are noted by two sets of double percent symbols
B. Personalization strings are case sensitive
C. Personalization strings are limited to profile attributes
D. Personalization strings can appear in the subject line or body of the email
E. When using subscriber data, the attribute or field should have a default value

Answer: A,B,E

NEW QUESTION # 155
Northern Train Outfitters wants the From Name on the monthly Newsletter to come from a specific User who is set up in the Marketing Cloud. Which feature would be used to set up this From Name selection?

A. Content information
B. Delivery Profile
C. Can-SPAM classification
D. Sender Profile

Answer: D

NEW QUESTION # 156
A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A. Select the View and Send permission option.
B. Make a copy in each business unit to allow local edits.
C. Select the Edit Globally permission option.

Answer: A

Explanation:
The manager should configure the template once it's moved to the shared folder to select the View and Send permission option1. This option allows the manager to grant access to the template to other business units, but prevent them from making any changes to the template content or layout1. This way, the manager can ensure that the template remains consistent and on-brand across all business units.
Selecting the Edit Globally permission option is not the correct answer, as it does not ensure that the template remains on-brand. This option allows the manager to grant access to the template to other business units, but also allow them to make changes to the template content or layout1. This way, the manager may lose control over the template and risk having different versions of the template across different business units.
Making a copy in each business unit to allow local edits is also not the correct answer, as it does not ensure that the template remains on-brand. This option allows the manager to create separate copies of the template for each business unit, but also allow them to make changes to their own copy of the template2. This way, the manager may have difficulty managing and updating multiple copies of the template across different business units. References := 1: Share Content Across Business Units - Salesforce 2: Content Builder Best Practices - Salesforce

NEW QUESTION # 157
A marketing team uses email templates as a means to create a consistent style guide. The team has recently updated the primary template to coincide with company-wide rebranding; however, content approvers are reporting they are not seeing the new changes reflected.
Which step needs to be completed?

A. 'Update Email Now' needs to be applied to each email.
B. The email must be recreated using the updated template.
C. The template must be approved before updates are reflected.

Answer: A

Explanation:
Explanation
'Update Email Now' needs to be applied to each email that uses the updated template. This option will update the email content with the latest changes from the template. Recreating the email using the updated template would also work, but it would be more tedious and unnecessary. The template does not need to be approved before updates are reflected, but rather saved.

NEW QUESTION # 158
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