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To be eligible for the exam, candidates should have experience in developing marketing automation solutions, creating custom applications using the Marketing Cloud API, and implementing data management and segmentation strategies. Marketing-Cloud-Developer Exam itself consists of 60 multiple-choice questions and is timed at 105 minutes. A passing score of 68% is required to earn the certification.
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To pass the Salesforce Marketing-Cloud-Developer certification exam, candidates must demonstrate a deep understanding of the Marketing Cloud platform, including how to use it to create and manage email campaigns, social media advertising, and other targeted marketing activities. Candidates must also be able to leverage advanced features of the platform, such as automation workflows, journey builder, and data management tools, to create effective marketing campaigns that drive real results for their organizations. Overall, the Salesforce Marketing-Cloud-Developer certification exam is an excellent way for marketing automation professionals to showcase their skills and expertise in this rapidly growing field.
Salesforce Marketing-Cloud-Developer Certification Exam is a challenging exam that requires a lot of preparation and practice. Candidates are expected to have a good understanding of various marketing cloud concepts, including email marketing, mobile marketing, social media marketing, and web marketing. Candidates are also expected to have experience in developing marketing cloud solutions using Salesforce Marketing Cloud.
NEW QUESTION # 135
A particular data extension need to be configured to store six months of data.
How shoulddata retention be added to the data extension in Email Studio?
Answer: A
Explanation:
To configure a data extension to store data for six months, you should update the data extension configuration to include data retention settings.
* Data Retention Settings: You can configure data retention directly within the data extension settings in Email Studio to specify how long data should be retained. This ensures that data older than the specified period is automatically deleted.
* Go to Email Studio -> Subscribers -> Data Extensions.
* Select the data extension you want to configure.
* Click on "Properties".
* Under "Data Retention", set the retention period to six months and define the retention settings accordingly.
NEW QUESTION # 136
A developer needs to write AMPscript to ensure the expiration date on a coupon is the last day of the month. What would produce the desired result?
Answer: A
NEW QUESTION # 137
Certification Aid wants to encrypt data stored in Marketing Cloud. It is fine if unencrypted fields are visible to Marketing Cloud and Salesforce users, but the underlying data should be encrypted at rest to prevent physical data theft. Which encryption method should be chosen? Choose 1.
Answer: D
NEW QUESTION # 138
Certification Aid uses Marketing Cloud Connect and wants to create a lead capture form on a landing page.
When a customer submits the form, a Lead record should be created in Salesforce. Which scripting language can be used for this? Choose 2.
Answer: B,C
Explanation:
To create a lead capture form on a landing page and create a Lead record in Salesforce, you can use either AMPscript or SSJS. AMPscript can be used for interacting with Salesforce, and SSJS can handle form processing. Alternatively, SSJS can handle the entire process, including creating the Salesforce record.
* AMPscript and SSJS Combination: You can use AMPscript to interact with Salesforce APIs to create
* records and SSJS for form handling.
* SSJS for Full Functionality: SSJS can handle both the form submission and the interaction with Salesforce to create Lead records.
NEW QUESTION # 139
A developer needs to identify all subscribers who were sent Job ID 420 but did not click any links.
Which SQL statement would produce the desired results?
Answer: C
Explanation:
To identify all subscribers who were sent Job ID 420 but did not click any links, the developer should use a SQL statement that selects subscribers from the _Sent Data View where the Job ID is 420 and excludes those who are found in the _Click Data View. The correct SQL statement is:
SELECT s.SubscriberKey FROM _Sent s LEFT JOIN _Click c ON s.SubscriberKey = c.SubscriberKey AND s.JobID = c.JobID WHERE s.JobID = '420' AND c.SubscriberKey IS NULL This query performs a left join between the _Sent and _Click data views and filters the results to include only those subscribers who do not have a corresponding click record.
References:
Salesforce Marketing Cloud Data Views
SQL Join and Subquery Documentation
NEW QUESTION # 140
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