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What is the duration of the CRT-550 Exam

Format: Multiple choices, multiple answers
Passing Score: 68%
Length of Examination: 105 minutes
Number of Questions: 60

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Salesforce Preparing for your Salesforce Certified Marketing Cloud Consultant Exam Sample Questions (Q127-Q132):

NEW QUESTION # 127
Northern Trail Outfitters maintains their primary customer identity in their ERP system but managers their customer service via Service Cloud. Customer data is updated in real-time based on changes in the ERP, and the ERP customer ID serves as the Customer Key. They want to leverage Synchronized Data Extensions to import data about cases from Service Cloud every 15 minutes.
What consideration should be made before implementing this solution?

A. The number of contacts added to the instance will be approximately twice as large by using this integration pattern.
B. Moving to use the email address as the contact key would simplify the integration since it is common to both systems.
C. They will have to migrate to use Service Cloud IDs, such as the Contact ID, as the contact key instead of ERP IDs.
D. Marketing Cloud will deduplicate customers based on their email address, meaning some customers may be overwritten or not receive email.

Answer: C

NEW QUESTION # 128
Northern Trail Outfitters (NTO) has recently Marketing Cloud and wants to securePII data stored within the system.
Which limitation should the consultant consider when recommending field-Level Encryption?

A. Field-Level Encryption doesn't support segmenting, filtering, or querying encrypted fields.
B. Separate encryption keys are required for each business unit NTO .... Field_Level Encryption for
C. Only list-based sending is supported by field-Level Encryption.
D. Encrypted fields will show unencrypted values in standard records.

Answer: A

Explanation:
A limitation that the consultant should consider when recommending Field-Level Encryption is that Field- Level Encryption doesn't support segmenting, filtering, or querying encrypted fields. Field-Level Encryption is a feature that allows marketers to encrypt sensitive data in Marketing Cloud using encryption keys and algorithms. However, encrypted fields cannot be used for segmenting subscribers using filters or queries, as they cannot be evaluated or compared with other values. References: https://help.salesforce.com/s
/articleView?id=sf.mc_overview_field_level_encryption.htm&type=5

NEW QUESTION # 129
A customer has a robust Sales Cloud org with several custom objects. Historically, they have created complex reports, referencing many custom objects, to target subscribers and exported them to another email system for deployment. With the implementation of Marketing Cloud Connect, the customer wants to simplify the sending process using Marketing Cloud with as little additional setup as possible.
What should a consultant recommend to meet this criteria?

A. Continue to build reports in Sales Cloud and select the reports in Marketing Cloud.
B. Create a Journey and use Salesforce Data and the Reports object as the Entry Source.
C. Sync all custom objects to Marketing Cloud and recreate the reports for sending.
D. Continue to build reports in Sales Cloud and import it to Marketing Cloud for sending.

Answer: D

NEW QUESTION # 130
A customer is collecting data from a Smart Capture form that stores submissions in a data extension. The customer wants an email sent to the marketing manager each morning that contains the previous day's submissions as a CSV attachment. Assuming that the customer has the attachments feature enabled.
Which automation workflow will accomplish this?

A. Triggered Automation: SQL Query > Data Extract > Transfer File > Send Email
B. Scheduled Automation: Data Extract > SQL Query > Transfer File > Send Email
C. Triggered Automation: Data Extract > SQL Query > Transfer File > Send Email
D. Scheduled Automation: SQL Query > Data Extract > Transfer File > Send Email

Answer: D

NEW QUESTION # 131
Northern Trail Outfitters received an email about reaching API limits within Salesforce and they think this is caused by the integrated Marketing Cloud account.
Which two types of API calls are counted against the rolling 24-hour limit?

A. Login Calls
B. Bulk API
C. CreateSalesforceObject() AMPscript
D. SOAP API Calls updating objects

Answer: D

NEW QUESTION # 132
......

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