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Salesforce Marketing Cloud Personalization Accredited Professional Exam Sample Questions (Q99-Q104):
NEW QUESTION # 99
Which entry source event type needs to be configured for a journey to be used in the segment join to journey builder feature?
- A. Salesforce data
- B. Audience
- C. Date based
- D. API
Answer: B
Explanation:
To enable thesegment join to Journey Builderfeature in Interaction Studio:
* TheAudience entry source event typemust be configured.
* This allows segments created in Interaction Studio to be synchronized with Journey Builder, triggering journeys based on segment membership.
References:
* Salesforce Interaction Studio Documentation - Journey Integration
NEW QUESTION # 100
A marketer would like to display the most common products purchased by previous buyers along with the main item on a product page, which ingredient would they need to use in the recipe?
- A. Trending
- B. Co-Buy
- C. Similar Items
- D. Co-Browse
Answer: B
Explanation:
* TheCo-Buyingredient in a recipe identifies and displays products commonly purchased together.
* On a product page, it can recommend complementary items based on the main product being viewed.
References:
* Salesforce Interaction Studio Documentation - Recipes and Ingredients
NEW QUESTION # 101
What would a marketer include in a Recipe if they want the visitor's affinity score to be taken into account when showing recommendations?
- A. Exclusion
- B. Variation
- C. Booster
- D. Ingredient
Answer: C
NEW QUESTION # 102
Event API requests are made using what two content types (select 2)?
- A. Form URL encoded
- B. CSV
- C. XML
- D. JSON
Answer: A,D
Explanation:
Event API requests in Interaction Studio can be made using the following content types:
* Form URL Encoded: Suitable for sending event data in a simple key-value format.
* JSON: Commonly used for complex data structures, offering flexibility and compatibility.
Reference: Salesforce Interaction Studio Event API Documentation.
NEW QUESTION # 103
When should you define goals and filters?
- A. Before launching a campaign that you want to measure against a goal or filter
- B. Over time, when you have something new you want to meausure
- C. After launching a campaign that you want to measure against a goal or filter
- D. When you are reviewing campaign statistics for a published campaign
Answer: A
Explanation:
Goals and filters should be definedbefore launching a campaignto ensure that the necessary metrics and criteria are set up for proper evaluation of campaign performance.
This proactive setup allows businesses to measure specific objectives and segment behaviors accurately from the start.
Reference: Salesforce Interaction Studio Documentation - Setting Up Goals and Filters.
NEW QUESTION # 104
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