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Adobe Marketo Engage Architect Master Sample Questions (Q63-Q68):
NEW QUESTION # 63
The team that handles the CRM pipeline of MQLs from Demo Requests reports a sudden drop in new leads in their queue. The issue is found to be caused by many new Person records in Marketo Engage that are not being tagged with Source. However, no other information has been found. These records might have a different Source.
Which steps should an Adobe Marketo Architect take to find the core issues?
- A. Check Activity Logs of affected records
Ask/find a small sample of affected records for reference
Build Smart Lists based off findings to see if findings cover all affected Person records
- B. Test all individual ways Person records can be created through social Test CRM and web to see if there are issues Check Admin trail for poor list imports to see who could be importing poor data
- C. Create a Performance report to capture all numbers over time
Cross reference with Program Analyzer using the Program view
Channel Filter to see which programs are likely causing issues
- D. Audit CRM integration settings to ensure accurate person source tagging
Answer: A
NEW QUESTION # 64
What can reduce bounce rates in email campaigns? (Choose two)
- A. Removing invalid email addresses
- B. Optimizing subject lines for spam filters
- C. Increasing A/B testing frequency
- D. Regularly updating recipient preferences
Answer: A,B
NEW QUESTION # 65
Refer to the case study. Unicorn Fintech's Marketing team wants to revamp its email marketing strategy to increase email engagement rates. They want to prioritize increasing their click-through rates and optimizing their subscription center experience to reduce unsubscribe rates. The subscription center is currently built using scripts and is connected to a data warehouse where the data is transferred and stored for legal purposes.
Who should the Adobe Marketo Engage Architect consult with to discuss these priorities?
- A. CIO, Web Developer, Corporate Attorney
- B. CMO, CIO, CRM Administrator
- C. CMO, CIO, Corporate Attorney
- D. CMO, CRM Administrator, Corporate Attorney
Answer: C
NEW QUESTION # 66
What should be the first step when integrating a new CRM with Marketo?
- A. Map fields between the systems
- B. Enable Smart Campaigns for lead routing
- C. Synchronize the lead database
- D. Train users on the integration process
Answer: A
NEW QUESTION # 67
What factors should be considered when designing a lifecycle model? (Choose two)
- A. Transition criteria between stages
- B. Lead scoring thresholds
- C. Campaign folder structure
- D. The number of landing pages
Answer: A,B
NEW QUESTION # 68
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